In the context of a funeral, what does the term 'functional pricing' refer to?

The term 'functional pricing' in the context of a funeral refers to itemized billing based on services rendered. This approach allows funeral service providers to list individual services and products, such as embalming, caskets, transportation, and ceremony arrangements, each with its own specific cost. This transparency helps families understand what they are paying for and gives them the flexibility to choose only the services they require, avoiding the purchase of unnecessary items.

This itemization contrasts with other pricing methods, such as bundle pricing, which packages goods and services together at a collective cost, or flat rate pricing, which applies a singular fee regardless of the services utilized. General pricing for all services does not address individual needs specifically and can lead to either overspending or missing essential services based on a family's unique situation. Itemized billing promotes clarity and informed decision-making, making it the preferred approach in many funeral settings.