What aspect of merchandise does the term 'merchandising' refer to?

The term 'merchandising' encompasses a broad array of activities related to the handling of goods, which includes not just purchasing and selling, but also aspects such as display, pricing, promotion, and inventory management. This comprehensive approach ensures that merchandise is effectively marketed and sold to consumers.

In this context, 'merchandising' refers to the strategies employed to present products in a way that appeals to customers and encourages sales. It involves considering how goods are sourced, displayed, priced, and promoted in retail settings.

The overall handling reflects the entire process from acquisition (purchasing) to the customer experience (selling), aiming to maximize sales outcomes. This holistic view is essential for businesses to thrive, as it integrates various functions necessary for successful merchandise management.