What does marketing encompass?

Marketing is a comprehensive field that goes beyond simply selling and advertising. The correct choice emphasizes that marketing encompasses the entire process of developing, promoting, and distributing goods and services. This involves understanding consumer needs, conducting market research, product development, setting pricing strategies, and determining distribution channels.

Additionally, marketing is not limited to just the exterior promotion of products; it integrates all activities that constitute the product life cycle, from conception through to delivery and after-sales support. By focusing on the development and distribution of goods and services, this answer captures the broad scope of marketing's role in the overall business strategy, which includes ensuring that the right products reach the right customers at the right time.

In contrast, solely focusing on selling and advertising neglects the importance of product development and customer insight, while managing customer relations is a part of marketing but not the entirety of it, and internal organization pertains more to operations than to marketing itself.