What is a plan designed to provide incentives to potential buyers of products or services called?

A plan designed to provide incentives to potential buyers of products or services is known as sales promotion. This approach involves various short-term activities aimed at encouraging the purchase or sale of a product or service. Sales promotions can include discounts, coupons, contests, free samples, or special offers, all of which directly incentivize customers to make a purchase, thereby boosting sales in the short term.

While other options like advertising campaigns and marketing strategies play important roles in promoting products, they typically focus on long-term brand positioning and awareness rather than providing immediate incentives. Advertising campaigns are targeted at creating brand awareness and emotional connections, while marketing strategies encompass the overall plan businesses use to reach their goals and customer segments. Product sampling, on the other hand, is a specific technique often used within sales promotions but does not encompass the broad range of incentives that sales promotions do. Therefore, sales promotion is the apt term for this type of incentive plan.