What is the term for the art of making the public aware of the services or goods a business has for sale?

The term that accurately describes the art of making the public aware of the services or goods a business has for sale is advertising. Advertising is a specific subset of marketing strategies that focuses on creating paid messages to promote a product or service directly to consumers. This includes various forms of media, such as television, print, online ads, and billboards, all aimed at driving awareness and generating interest in a business's offerings.

While marketing encompasses a broader range of activities that includes researching, selling, and distributing goods and services, advertising is specifically about the communicative tactics used to inform the public and stimulate demand. Similarly, promotion involves various strategies to enhance the visibility of a product, but it is often tied to methods that can include discounts or special events rather than solely focusing on creating public awareness through advertisements. Public relations, on the other hand, aims to build relationships and manage the public image of a business rather than directly promote goods or services for sale.