What measurement assesses the wholesale cost relative to the suggested retail price?

The measurement that assesses the wholesale cost relative to the suggested retail price is known as the markup percentage. This metric reflects how much more the retail price is set compared to the cost at which goods are purchased wholesale. Specifically, it helps to determine the margin that retailers apply to their products in order to cover costs and generate profit.

In this context, markup percentage is calculated using the formula:

[ \text{Markup Percentage} = \frac{\text{Retail Price} - \text{Wholesale Cost}}{\text{Wholesale Cost}} \times 100% ]

This calculation allows retailers to establish pricing strategies that resonate with market conditions and consumer expectations.

Other options do serve different purposes: the Consumer Value Index (CVI) evaluates how well a product delivers value to consumers versus costs, the Merchandise Value Ratio (MVR) pertains to the associated value of inventory, and price elasticity examines how sensitive consumer demand is to price changes. However, for understanding the cost relationship between wholesale prices and retail pricing, the markup percentage is the most relevant measurement.