What must funeral homes disclose regarding their prices?

Funeral homes are required to make their prices available to consumers upon request. This regulation is rooted in the Federal Trade Commission's Funeral Rule, which aims to promote transparency and protect consumers by ensuring they have access to pricing information. This means that potential clients can inquire about the costs associated with various services offered by the funeral home, allowing them to make informed decisions without feeling pressured or misled.

While other options suggest varying degrees of accessibility to pricing information, only the requirement that prices be made available upon request aligns with the legal standards established to ensure consumer rights in the funeral industry. Posting prices in a public area is not a mandated requirement, and confidentiality of prices contradicts the spirit of transparency that the Funeral Rule promotes. Similarly, providing prices to competitors does not serve the interest of consumer protection and goes against the intention of maintaining fair market practices.