What pricing method involves variable markups?

The graduated recovery method is associated with variable markups based on specific circumstances such as demand levels, customer segments, or varying costs of inputs. This technique allows businesses to adjust their prices dynamically, taking into account the unique context of each transaction or project. It is often used in industries where costs fluctuate or demand can vary significantly, enabling a more flexible approach to pricing that can maximize revenue while still remaining competitive.

In contrast, the fixed pricing method adheres to a set rate regardless of changing market conditions, while dynamic pricing is more focused on real-time adjustments based on demand and time rather than structured markups. Cost-plus pricing involves adding a standard markup to the cost of goods or services, which does not inherently support the variability present in graduated recovery methods. Thus, graduated recovery is the most accurate descriptor of a pricing method that involves variable markups.