What term describes a pricing method where the markup varies?

The term that best describes a pricing method where the markup varies is indeed "Graduated recovery." This method involves adjusting the markup based on specific parameters, allowing for flexibility in pricing. Often used in contexts where costs can fluctuate or where different products or services might warrant varying levels of markup, graduated recovery allows businesses to be responsive to market conditions, competition, and consumer demand.

Dynamic pricing is related but focuses more on adjusting prices in real time based on demand and other external factors, rather than variations in markup across different items. Fixed pricing refers to a stable price that does not change, and standard markup implies a consistent markup percentage applied uniformly across products. These other methods do not capture the essence of variability in markup based on specific circumstances like graduated recovery does.